PROS & CONS OF PPC
PROS OF PPC
PPC allows you to set your own budget. A great way to increase page visibility. Reaching your audience by location is easy. Results are measurable. Offers re-targeting and re-marketing of your visitors. You can place your ad on a web page wherever you like. Increased level of traffic and brand visibility. Controlled visitor experience.
CONS OF PPC
Click Fraud by competitors a major concern. Visibility doesn’t mean 100% conversion. Cost for bidding for keywords is expensive. PPC ad takes 3-6 months for giving results and for being thorough analyzed. Every Single visit costs. Your PPC disappears when your campaign ends. Optimizing ads, takes time and research. PPC is a complex process.
