Digital Marketing Basics

 Basics of Advertising

 What is Digital Media?

 Digital Media Vs. Traditional Media

 Benefits of Digital marketing

 Latest Digital marketing trends

 Digital media marketing platforms

 Digital marketing strategy for websites

 Types of Websites and CMS tools

 E commerce Website Development

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Basics of Search Engine Optimization

 How the search engine works?

 Google search Architecture

 Ranking methodology

 Understanding the SERP

 Search Operators

 Search Algorithm Updates

 Panda, Penguin, Humming Bird and Pigeon Update

 Latest Search updates and predictions

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WordPress CMS with HTML/CSS Basics

 Types of Websites

 Basics of HTML/CSS

 What is java Script

 Why word Press?

 Word Press Installation on Server

 Understanding the Dashboard

 Changing the default Settings

 Installing and customizing themes

 Content management in WP

 Creating categories, pages and posts

 Adding menu to site

 Adding widgets to site

 Installing useful plugins for site features

 SEO specific plugins

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On-page Optimization

 What is On page Optimization

 Importance of On page Optimization

 Google website guidelines

 Fundamental On-page Factors

 Site speed analysis

 Importance of Domain Names

 File name Optimization

 Static Vs. Dynamic File Optimization

 Url parameters in GWT

 Title Tag Optimization

 Meta Tags Optimization

 Headers Optimization

 SEO content writing

 Anchor Links Optimization

 Image Tag Optimization

 Creating HTML and XML sitemaps

Robot.txt and its importance

 URL Redirecting Technique [.htaccess]

 Custom 404 Error Page

 Black hat SEO Techniques

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Penguin Update and Recovery Process

 Is your site hit with Update?

 Tools for generating link reports

 Link pruning process

 Disavow Tool

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Reports and Management

 Website Position Analysis

 Website Monthly Reporting

 Paid Tools for Reporting

 Website Monetization

 How Adsense Works

 Adsense Guidelines

 Website ideas for online earning

 Understanding Adsense dashboard

 Different types of payment models

 Types of Ad Formats

 How to choose correct and formats

 Custom Channels

 Block Ads/Categories

 Reporting and Analysis

 Adsense in YouTube

 Linking Adsense with Analytics

 Affiliate marketing networks

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Google Analytics for SEO

 Installing Analytics in Site

 Generating Reports

 Audience , Traffic and Site Reports

 Goals and Conversions

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Google Webmaster Tools

 What is GWMT

 Adding site and verification

 Setting Geo target location

 Search queries analysis

 Filtering search queries

 External Links report

 Crawls stats and errors

 Sitemaps

 Robots.txt and Links Removal

 HTML Suggestions

 Url parameters (Dynamic Sites only)

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Keywords Research and Analysis

 Introduction to Keyword Research

 Business analysis process

 Practical case study

 Types of Keywords

 Keyword Research Methodology

 Keywords Analysis Tools

 Keyword generation ideas

 Competition Analysis

 Finalizing the Keywords List

 

Link Building Strategies

 Introduction to offsite Optimization

 Submission to search engines

 Google Link Scheme guidelines

 Linking Building Methodology

 Types of Linking Methods

 Dofollow Vs. Nofollow Links

 Links Analysis Tools

 Business Directory Submissions

 Social Bookmarking

 Blog Linking, Internal Linking

 Using Classifieds for Inbound traffic

 Generating Links from QA sites

 Blogging and Guest Blogging

 Press Releases

 Social Media Links

 

Local SEO

 What is local SEO

 Importance of Local SEO

 Submission to Google My Business

 Yelp ,Yellow Pages , Just Dial, GETIT

 Local Business Listings

 Factors for local Rankings

 Strategy for Local SEO

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